In this episode of Driven Her Way, Susan Givens sits down with Bethany Johnson, Strategic Planning Director at vAuto, to discuss her career journey from dealership retail to the vendor side of automotive. Drawing on more than 20 years of experience, Bethany shares why hands‑on dealer experience and an always‑be‑learning mindset are critical in today’s market. The conversation explores how shopper behavior is changing, what that means for inventory sourcing, and key realities of the used vehicle market. Bethany also discusses the growing role of data and technology in dealer decision‑making and offers advice for women building careers in the automotive industry.
