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Challenging Your Thinking: The Research Behind the Car Buying Process

In this episode of the vAuto Podcast, Brent Adamson, a distinguished vice president at Gartner, joins Randy Kobat, senior vice president of vAuto, HomeNet and Rebates & Incentives, for an engaging conversation that focuses on sense-making and research. With dealerships being focused on selling, we get Brent’s perspective on the car buying process, how thinking is challenged and what dealerships can do to give their consumers confidence.


About the Author

Randy Kobat is vice president of operations and inventory management solutions for vAuto, Rebates & Incentives, KBB ICO and related products. In this role, Randy oversees all aspects of operations and performance for these companies and segments of Cox Automotive, helping them meet their respective goals for growth, product development and integration, and customer and employee satisfaction. Randy brings a unique blend of executive leadership expertise to vAuto that includes long-term planning, marketing, mergers and acquisitions, operations, sales management, and strategy development. Prior to joining Cox Automotive, Randy successfully held a variety of top-level leadership positions for automotive-related companies including Service Repair Solutions Inc., Trilogy Enterprises and CDK. Randy has also served as a business leadership lecturer for the Smeal College of Business at Pennsylvania State University, the Wisconsin School of Business at the University of Wisconsin–Madison, and other business schools. Randy earned a Bachelor of Science in chemistry from Northern Illinois University and an MBA from The University of Chicago Booth School of Business.

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