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    • Used Car Inventory Management

          • vAuto’s ProfitTime GPS is the industry’s only solution that brings data-driven insights about each vehicles value to every retail pricing and every sourcing decision you make — in every channel you make them.

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          • vAuto’s Provision inventory management software uses vAuto’s Live Market View to help used car dealers stock, appraise, price and list more precisely than their competitors.

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • New Car Inventory Management

          • Conquest gives you a Live Market View of new car inventory in real time, resulting in better new car strategies.

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          • How to combat new car pain with Autotrader + vAuto

          • There’s a proven way to reach a larger audience of in-market shoppers and hold on to your market share with Autotrader and vAuto.

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    • Wholesale Strategy

          • vAuto’s Stockwave wholesale sourcing software gives you access to vehicles from 300+ marketplaces with the most accurate, up-to-the-minute Live Market View of today’s used car values and pricing.

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          • The proven way to profit at wholesale.

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          • Stockwave: Using Glance to evaluate a vehicle's potential

          • Watch Stockwave’s Glance in action in this product demo video. Stockwave delivers live market data you can’t get anywhere else.

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          • Intelligent Promotion allows your dealership to merchandise more efficiently with attention-grabbing VDP content and promotions you can scale across your inventory.

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          • Vehicle Intelligence 360 allows you to easily create a superior VDP experience that differentiates and showcases each used vehicle’s value online.

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          • Hello Auto Group, with six stores in California and two more opening soon, uses Intelligent Promotion to boost marketing by displaying incentives on vehicle images, increasing clicks and leads.

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    • Reconditioning

          • iRecon reconditioning software allows your dealership to efficiently communicate with reconditioning partners, reduce holding costs and get vehicles in front of customers sooner.

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          • See what repairing your recon can do for your profits

          • Building a more efficient process with iRecon can help increase your ROI. Use this calculator and see how much additional profit you could expect each month.

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          • Managing inventory is a matter of making sure every decision makes money for your dealership. Provision® helps decision-making look easy, increasing efficiency and turn even in the toughest times.

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          • New Car Inventory

          • Many dealers feel like their inventory — and their success — is limited. Dealers who use Conquest™ feel differently and have as much as a 39% increase in new car sales to show for it.

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          • Wholesale Sourcing

          • Battling a more challenging auction environment than ever, many dealers come home with cars that don’t gross. Dealers who use Stockwave are seeing as much as a 40% increase in gross profit.

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

            Watch video

    • Performance Management
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • Live Market View
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • Technical Support
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • FAQ
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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Inside a Dealer’s Playbook: Moving “Brown Banana” Vehicles and More

Published Date

In this vAuto podcast, dealer principal Marc Cross of San Antonio-based Jordan Ford opens his playbook to share a creative approach to moving aged new and used vehicles—a “Brown Banana” sale. Cross discusses how he spiffs his team to move the cars and ensure customers understand an aged unit for the store means a great value for them. Cross also details a remarkable car business career that started as a Ford rep, pioneering one-price selling, and an operational philosophy that’s remained constant for nearly 40 years.