Every dealer wrestles with the same two pricing questions: Is someone actively managing pricing on every vehicle, and are those pricing decisions protecting my investment? These questions have driven the rise of automated and AI-driven pricing tools designed to eliminate stale inventory pricing while preventing dealers from giving up gross margin too quickly. In this session, learn how market-based pricing has evolved, how AI-driven price predictions work, and what automated pricing options are available to dealers today.
Attendees will walk away with a clear framework for evaluating and modernizing their used vehicle pricing strategy — whether they’re just exploring automation or ready to scale it dealership-wide.
You’ll Learn How To:
- Evaluate the effectiveness of your current used vehicle pricing strategy
- Identify key metrics for building rules-based pricing aligned to your strategy
- Determine how to flag and manage pricing “exceptions” before they hurt your bottom line
- Establish a crawl-walk-run framework for adopting automated pricing
