Mike Rezi

Nissan of Cookeville, Cookeville, Tennessee

Mike was looking for a tool that would make his new vehicle inventory management easier and smoother and help sell more cars. Conquest gives him a pulse on the market and what customers want so he can stock the right inventory, price aggressively, win trades and easily update rebates and incentives. With all this valuable market insight, Mike can do his job more efficiently — and sees a 39% increase in sales and a 22% faster turn.