

Bobby Sims
Central Houston Nissan, Houston, Texas
Bobby needed an edge for pricing his new cars on the internet. With no set strategy in place, his team was visiting every competitor’s website, seeing which cars were competitively priced. With vAuto New Car, his team has a strategy in place and knows how to price cars. When a car is hot in his market, Bobby’s team can shift its advertising budget, attracting customers throughout the Houston area and driving more internet leads.
“We have roughly 700 new cars in stock. I couldn’t imagine handling that many cars without a tool like vAuto’s Conquest.”

314%
Increase in Inventory Turn Rate

100%
Increase in Turns Per Year

Rank
In Market

Leads
From the Internet

Cars
That are Right for his Market

200%
Increase in Turns per Year

117%
Increase in New Car Inventory Turn

2nd
In Volume in their District

39%
Increase in New Car Sales