Central Houston Nissan, Houston, Texas
Bobby needed an edge for pricing his new cars on the internet. With no set strategy in place, his team was visiting every competitor’s website, seeing which cars were competitively priced. With vAuto New Car, his team has a strategy in place and knows how to price cars. When a car is hot in his market, Bobby’s team can shift its advertising budget, attracting customers throughout the Houston area and driving more internet leads.
“We have roughly 700 new cars in stock. I couldn’t imagine handling that many cars without a tool like vAuto’s Conquest.”