Richard Bustillo
Murgado Automotive Group, Miami, Florida
Richard saw tremendous improvements throughout his dealership thanks to iRecon—specifically in merchandising. The software allows his teams to work as one cohesive unit so they can move cars through recon smoothly, get vehicles merchandised online more quickly and ultimately sell cars faster.
“It allows you to set up your reconditioning from day one the way it needs to be, and gives you the ability to merchandise that product right away.”
Surge
in Profits
Rise
in Turn
Gross
Profitability in Used Car Sales
$600
Increase in PVR
76%
Increase in Front-End Gross Profit
220%
Increase in Sales Volume
15%
Increase in Used Vehicle Sales
16%
Increase in Used Vehicle Sales
36%
Gain in Gross with Provision
22%
Increase in Vehicle Search Results
68%
Increase in Used Car Sales
23%
Increase in Vehicle Search Results
20%
Increase in Used Car Sales
35%
Increase in CPO Sales
73%
Increase in Used Car Gross Profit
72%
Increase in Used Car Sales
100%
Increase in Used Invertory Turn
93%
Increase in Used Vehicle Sales
39%
Increase in Used Vehicle Sales
17%
Increase in Sales and Gross Profit
22%
Increase in Used Vehicle Sales