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Optimizing Profitability Across Diverse Acquisition Channels and Rooftops

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With more used inventory coming from multiple sourcing channels, dealers now manage a diverse mix of vehicles with varying profit potential. The challenge is aligning sales volume and profitability objectives with the channels where you perform best. In this ASOTU Edge webinar, hosts Paul J Daly and Kyle Mountsier are joined by Derek Hansen of vAuto and Drew Hall, Used Car Director at Cloninger Auto Group, to share how Cloninger began by analyzing channel-specific outcomes to inform rooftop-level acquisition, appraising, and pricing strategies. Learn how this approach helps maintain and even improve profitability while refining in-store management and oversight to achieve group objectives. Gain insights on assessing source-channel proficiency, allocating resources to high-potential channels, building volume and profit-based strategies for each rooftop, and ensuring accountability for acquisition, appraising, and pricing goals.