Join Derek Hammond, Business Development Director at vAuto by Cox Automotive, as he shares actionable insights on the evolving landscape of automotive merchandising at the Q4 Ted Ings Fixed Ops Roundtable. In this timely discussion, Derek highlights the critical importance of transparency in showcasing reconditioning work on used vehicles, backed by industry data and consumer research. Discover how dealers can leverage advanced merchandising tools to efficiently communicate value-added services, differentiate inventory, and build trust with today’s online shoppers. Derek also addresses common barriers, practical solutions, and the impact of programmatic approaches on dealership success. Whether you’re a dealer, manager, or industry professional, this session offers valuable strategies to elevate your merchandising and connect with customers in a competitive market.
