In this vAuto podcast, Jeremiah Mowry, operations director at Atlanta Auto Brokers, details how a drive-to-school conversation with his daughter in 2017 helped him find his “happy place”—giving away Christmas trees and gifts every December to families in his local community. Hear how Jeremiah and his team turned an idea for a cash-making side hustle into a popular holiday-giving tradition; partner with local schools, a church, a women’s shelter and area businesses to develop wish lists for needy families; reinvest cash/credit card donations for trees to fund gift-giving; and build goodwill and trust that helps drive future business at the dealership.
