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Rethinking Vehicle Merchandising and its Measurement | vAuto Video Podcast

In this episode of the vAuto podcast, Nathan Fox, vAuto AVP Operations, Merchandising Software, outlines an opportunity gap for dealers with the VDPs on their online vehicle listings. Fox explains that while dealers have successfully optimized listings for SRPs, their VDPs have not kept pace with consumer expectations. Fox shares how dealers should think differently about the VDP experiences they offer consumers and the steps they can take to improve VDP engagement and relevance. Fox also describes a new metric that can help dealers measuring their merchandising success beyond the SRP/VDP counts they use today.

About the Author

As Cox Automotive's AVP of Strategy and Operations at vAuto, Nathan Fox spearheads the strategic development of merchandising, reconditioning, and wholesale acquisition solutions. With a focus on implementing vAuto's Variable Management philosophy, Nathan aids dealers in optimizing ROI for used car inventory. Drawing from over a decade in the consumer-packaged goods industry, including roles at Procter & Gamble and Kimberly-Clark, Nathan brings a CPG-informed perspective to auto retail merchandising. He is a graduate of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox