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    • Used Car Inventory Management

          • vAuto’s ProfitTime GPS is the industry’s only solution that brings data-driven insights about each vehicles value to every retail pricing and every sourcing decision you make — in every channel you make them.

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          • vAuto’s Provision inventory management software uses vAuto’s Live Market View to help used car dealers stock, appraise, price and list more precisely than their competitors.

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • New Car Inventory Management

          • Conquest gives you a Live Market View of new car inventory in real time, resulting in better new car strategies.

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          • How to combat new car pain with Autotrader + vAuto

          • There’s a proven way to reach a larger audience of in-market shoppers and hold on to your market share with Autotrader and vAuto.

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    • Wholesale Strategy

          • vAuto’s Stockwave wholesale sourcing software gives you access to vehicles from 300+ marketplaces with the most accurate, up-to-the-minute Live Market View of today’s used car values and pricing.

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          • The proven way to profit at wholesale.

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          • Stockwave: Using Glance to evaluate a vehicle's potential

          • Watch Stockwave’s Glance in action in this product demo video. Stockwave delivers live market data you can’t get anywhere else.

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    • Merchandising

          • Intelligent Promotion allows your dealership to merchandise more efficiently with attention-grabbing VDP content and promotions you can scale across your inventory.

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          • Vehicle Intelligence 360 allows you to easily create a superior VDP experience that differentiates and showcases each used vehicle’s value online.

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          • Hello Auto Group, with six stores in California and two more opening soon, uses Intelligent Promotion to boost marketing by displaying incentives on vehicle images, increasing clicks and leads.

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    • Reconditioning

          • iRecon reconditioning software allows your dealership to efficiently communicate with reconditioning partners, reduce holding costs and get vehicles in front of customers sooner.

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          • See what repairing your recon can do for your profits

          • Building a more efficient process with iRecon can help increase your ROI. Use this calculator and see how much additional profit you could expect each month.

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          • Used Car Inventory

          • Managing inventory is a matter of making sure every decision makes money for your dealership. Provision® helps decision-making look easy, increasing efficiency and turn even in the toughest times.

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          • New Car Inventory

          • Many dealers feel like their inventory — and their success — is limited. Dealers who use Conquest™ feel differently and have as much as a 39% increase in new car sales to show for it.

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          • Wholesale Sourcing

          • Battling a more challenging auction environment than ever, many dealers come home with cars that don’t gross. Dealers who use Stockwave are seeing as much as a 40% increase in gross profit.

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

            Watch video

    • Performance Management
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • Live Market View
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

            Watch video

    • Technical Support
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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          • Ongoing Training and Webinar Opportunities

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          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • FAQ
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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    • Careers
          • Avoid aged inventory amid strong used vehicle sales | Q4 2024 Live Market View

          • Hear about the status of used vehicle sales, inventory, and depreciation trends. Also learn how predictive data science and AI-driven solutions from Cox Automotive help you. Don't miss the Q4 Live Market View.

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Rethinking Vehicle Merchandising and its Measurement | vAuto Video Podcast

Published Date
Author Nathan Fox

In this episode of the vAuto podcast, Nathan Fox, vAuto AVP Operations, Merchandising Software, outlines an opportunity gap for dealers with the VDPs on their online vehicle listings. Fox explains that while dealers have successfully optimized listings for SRPs, their VDPs have not kept pace with consumer expectations. Fox shares how dealers should think differently about the VDP experiences they offer consumers and the steps they can take to improve VDP engagement and relevance. Fox also describes a new metric that can help dealers measuring their merchandising success beyond the SRP/VDP counts they use today.

About the Author

As Cox Automotive's AVP of Strategy and Operations at vAuto, Nathan Fox spearheads the strategic development of merchandising, reconditioning, and wholesale acquisition solutions. With a focus on implementing vAuto's Variable Management philosophy, Nathan aids dealers in optimizing ROI for used car inventory. Drawing from over a decade in the consumer-packaged goods industry, including roles at Procter & Gamble and Kimberly-Clark, Nathan brings a CPG-informed perspective to auto retail merchandising. He is a graduate of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

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