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Ensure Your Vehicle Merchandising Meets Customer Expectations

In this vAuto podcast episode, Nathan Fox, Senior Director of Business Development at vAuto, discusses changing car shopper preferences and their impact on the ways dealers merchandise vehicles. Nathan shares how more immersive, transparent content helps dealers capture shopper interest and drive the vehicle buying decisions that increasingly occur online. Nathan also details how new technology helps dealers efficiently reshape their online merchandising strategies to provide the confidence that customers require to earn their business.

About the Author

Nathan Fox is Senior Director of Business Development for Cox Automotive’s Inventory Management Solutions brands which include vAuto and Kelley Blue Book Instant Cash Offer. In this role, Nathan leads the development of all inventory merchandising solutions. His primary focus is helping dealerships grow their business by having all the data and tools they need to ensure their inventory investments pay off. Prior to joining Cox Automotive, Nathan spent more than ten years in the consumer packaged goods industry working for organizations such as Procter & Gamble and Kimberly-Clark. His CPG experience firmly shapes his approach to merchandising in the auto retail space. Nathan attended the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox