To improve your merchandising strategy, use this checklist to ensure your listings show up on SRPs, capture shoppers’ attention, then influence their emotional decision to choose to buy from you.
There is disconnect between dealers and shoppers when it comes to transparency. An obstacle you’ll need to overcome if you want to sell more is to be transparent or shoppers won’t buy from you.
Be sure to feature dealership awards, warranty details, vehicle awards, service department, etc. in your VDP carousel where they have the power to influence shoppers’ decisions to buy from you.
Two ways shoppers make buying decisions, whether in-person or online is deselection and selection. Car shoppers are no longer just browsing (deselecting) but making decisions (selecting) online.
VDPs are the new battleground where you win or lose sales. Consumers engage with visuals, so the VDP media carousel is the prime spot to give shoppers the information they need to win their business.
From media capture to listing syndication, vAuto Merchandising solutions let you tell vehicle-specific stories and make your inventory shine online.
Attract consumers willing to travel great distances to get the vehicle they want to your lot with Autotrader Market Extension Essential + vAuto SnapLot 360.
No staging. No effort. No worries. Within seconds, make every vehicle image professional, consistent and free of distractions with Advanced Backgrounding from vAuto Merchandising.
Read about Independent Dealer, Brian Neeley of Drive N-Motion dealership group. Learn how vAuto Stockwave dramatically improved his vehicle acquisition success from the auction lanes to online.
View or Download Dale Pollak's Beyond Velocity Presentation
vAuto Intelligent Promotion has improved Yark Chrysler Dodge Jeep Ram's merchandising process. Read how their team is able to create engaging VDP experiences for all cars in their certified inventory.
The automotive market is changing day by day. The most successful dealers are the ones who realize the importance of an effective online merchandising strategy. To help, we’ve put together this guide.
Make your vehicle merchandising stand out with SnapLot 360. Integrated seamlessly with vAuto's Conquest and Provision.