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Using shopper psychology to sharpen your merchandising | vAuto

Consumers increasingly want richer digital experiences to make their purchasing decisions online and the car business is no exception. If a dealer's merchandising fails to deliver the information, transparency, and trust digital shoppers need, consumers are less likely to buy from that dealer. Discover how to enhance your merchandising strategies with attention-grabbing promotions and immersive VDP storytelling to win car shoppers' business online.

About the Author

Nathan Fox is Senior Director of Business Development for Cox Automotive’s Inventory Management Solutions brands which include vAuto and Kelley Blue Book Instant Cash Offer. In this role, Nathan leads the development of all inventory merchandising solutions. His primary focus is helping dealerships grow their business by having all the data and tools they need to ensure their inventory investments pay off. Prior to joining Cox Automotive, Nathan spent more than ten years in the consumer packaged goods industry working for organizations such as Procter & Gamble and Kimberly-Clark. His CPG experience firmly shapes his approach to merchandising in the auto retail space. Nathan attended the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

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