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Using shopper psychology to sharpen your merchandising | vAuto

Consumers increasingly want richer digital experiences to make their purchasing decisions online and the car business is no exception. If a dealer's merchandising fails to deliver the information, transparency, and trust digital shoppers need, consumers are less likely to buy from that dealer. Discover how to enhance your merchandising strategies with attention-grabbing promotions and immersive VDP storytelling to win car shoppers' business online.

About the Author

As Cox Automotive's AVP of Strategy and Operations at vAuto, Nathan Fox spearheads the strategic development of merchandising, reconditioning, and wholesale acquisition solutions. With a focus on implementing vAuto's Variable Management philosophy, Nathan aids dealers in optimizing ROI for used car inventory. Drawing from over a decade in the consumer-packaged goods industry, including roles at Procter & Gamble and Kimberly-Clark, Nathan brings a CPG-informed perspective to auto retail merchandising. He is a graduate of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox