May 2024 New Car Insights

  • New-vehicle average transaction prices (ATP) in last month was $48,510, up 2.2% from last month, the highest price since December 2023.
  • Days’ supply increased to 74 days as sales decreased through the month of April.
  • Discounts and incentives in April dropped to 6.3% of ATP, the first decrease since October 2023.

3-Month Sales Trend*

MonthAvg. Daily Retail Sales
February50,000
March53,700
April52,400

Average Transaction Price*

MonthAmount
February$47,285
March$47,218
April$47,510

Days’ Supply*

Month# of Days
February76
March72
April74

Daily Holding
Cost Per New Car*

MonthAmount
February$7.60
March$7.71
April$7.74

Dealer Profit
Per New Car**

MonthAmount
February$2,574
March$2,487
April$2,588

OEM Days’ Supply*

Rebates & Incentives

  • Latest News
    • Average Blended Incentive is $3,465.
    • There are very few OEMs offering 0% APR or even supported rates below 2.9% currently.
    • The average new car loan is currently 9.74%, which is near a 24-year high.
    • Inventory levels remain abundant across most segments providing options to consumers while also offering attractive incentives.
  • Full-Size Pick-up Segment
    • Sales were proportionate to March and remained mostly consistent over a 6-moth average while active supply continued to increase slightly for April.
  • Mid-Size SUV Segment
    • All models were up from the start of 2024.
“With the impact of tax refund season effectively over, the vehicle market is seeing declining sales momentum. The next few weeks and months could be challenging if consumers en masse believe that they are better off waiting.”

Jonathan Smoke, Cox Automotive Chief Economist

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Sources:

* Cox Automotive Insights
** J.D. Power