The total supply of available unsold new vehicles was about 50% higher than a year ago
The average listing price increased and reached its peak of the last two years
Discounts and incentives have helped lower average transaction prices 2.4% year over year
3-Month Sales Trend*
Month
Avg. Daily Retail Sales
October
48,000
November
48,400
December
52,500
Average Transaction Price*
Month
Amount
October
$47,936
November
$47,435
December
$48,759
Days’ Supply*
Month
# of Days
October
67
November
71
December
70
Daily Holding Cost Per New Car*
Month
Amount
October
$7.74
November
$7.73
December
$7.71
Dealer Profit Per New Car**
Month
Amount
October
$3,182
November
$3,002
December
$2,729
OEM Days’ Supply*
“Due to an increase in average transaction prices, new-vehicle affordability worsened month over month in December. However, year over year, it is in much better shape, and new-vehicle loan rates are down from their peak in October.”
– Jonathan Smoke, Cox Automotive SVP and Chief Economist
