Franchise New Pricing
Has this ever happened to you?
There’s a new car on your lot that needs to be priced.
And now you have the usual internal debate.
Either you avoid the battle before it begins …
List it at MSRP or “call for price,” then wait and see what you’re up against.
… or you abuse your pricing privileges.
List that sucker at $2,000 under MSRP and just dare anyone to argue with you.
Either way, you lose.
You lose the sale to a more transparent dealership, or you lose the gross you could’ve gained by pricing more strategically.
Turns out the only way to win the pricing battle is to price based on live market demand.
Find out how Conquest™ can help you find the perfect price for every new vehicle, based on your market. Learn more >
How does your new car inventory compare to Conquest dealers? Let’s find out >