Wholesale ChallengesStrategy

Has This Ever Happened To You?

You had every reason to be confident.

You had every reason to be confident.

There’s no substitute for experience at auction, and you’re an experienced buyer.

You put the time and effort in …

You put the time and effort in …

Specifically, you put 30 hours in … searching, researching and building your buy list of cars you know will work for your dealership.

And you thought you bought smart …

And you thought you bought smart …

You only found four cars on your list, but they were all good back-of-book values.

But now nobody’s buying the cars you bought.

But now nobody’s buying the cars you bought.

When did being an experienced buyer become such a bad experience?

Turns out the best buyers don’t have the most experience … they have the most market insights.

Calculate what you’re losing on your lot

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