Wholesale Challenges Strategy
Has this ever happened to you?
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You had every reason to be confident.
There’s no substitute for experience at auction, and you’re an experienced buyer.
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You put the time and effort in …
Specifically, you put 30 hours in … searching, researching and building your buy list of cars you know will work for your dealership.
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And you thought you bought smart …
You only found four cars on your list, but they were all good back-of-book values.
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But now nobody’s buying the cars you bought.
When did being an experienced buyer become such a bad experience?
Turns out the best buyers don’t have the most experience … they have the most market insights.
Find out how Stockwave supports your buying instincts with real-time market insights. Learn more >
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You’re headed to auction.
You’ve got your book values and your buy list; as long as you get a few winners, you’re good.
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You think it goes OK …
You bring home the typical mixed bag, feeling good about your bids.
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But something goes wrong.
The inventory starts to age, and the big sales don’t make up for the small losses.
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And now you have a big problem.
That mixed bag is coming back to bite you.
Turns out … every decision you make at auction matters, big or small.
