New Car Challenges Pricing
Has this ever happened to you?
There’s a new car on your lot that needs to be priced.
And now you have the usual internal debate.
Either you avoid the battle before it begins …
List it at MSRP or “call for price,” then wait and see what you’re up against.
… or you abuse your pricing privileges.
List that sucker at $2,000 under MSRP and just dare anyone to argue with you.
Either way, you lose.
You lose the sale to a more transparent dealership, or you lose the gross you could’ve gained by pricing more strategically.
Find out how Conquest™ can help you find the perfect price for every new vehicle, based on your market. Learn more >
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