The proven way to profit at wholesale
Upside™ helps dealers turn automotive wholesale into a dependable revenue stream. List vehicles in a dealer wholesale auction and get a guaranteed minimum price—so you never risk a loss during vehicle liquidation. If your car sells for more, you keep most of the wholesale profit share. Upside makes wholesale auto sales simple, secure, and profitable for every dealer.
Find the upside in every acquisition
Upside™ transforms wholesale selling for car dealerships by guaranteeing a minimum price on every vehicle, so you never risk a loss during vehicle liquidation. Unlike traditional dealer wholesale auctions, Upside’s wholesale profit share program lets you keep most of the profits if your vehicle sells above the guarantee. With transparent pricing, fast payouts, and simple processes, Upside makes automotive wholesale and wholesale auto sales more secure and rewarding for dealers.
More profit in your pocket
Dealers using Upside have collectively earned $67M+ through wholesale selling.
Boost your bottom line
Dealers receive an average profit share of $978 every time they sell a vehicle through Upside.
Sell with confidence
Every vehicle listed with Upside sells, so you never risk getting stuck with unwanted inventory.
Solution benefits
Never risk a loss
With trusted appraisals from Kelley Blue Book® Instant Cash Offer and Upside’s guaranteed minimum wholesale price, you always have a profitable exit strategy for every vehicle you acquire. If your vehicle sells for more than the guarantee in a dealer wholesale auction, you keep most of the wholesale profit share—making automotive wholesale secure and rewarding.
Prep work down for you
Request a concierge directly from your vAuto platform to certify your vehicle’s condition on-site. Upside handles the listing, buyers manage transportation, and you simply collect the money. This streamlined wholesale selling process saves you time and effort.
High returns with Upside Direct inventory
Upside Direct combines the reach of Manheim with proven remarketing strategies. This unique inventory creates new opportunities for buyers and delivers higher returns to sellers over time, making wholesale auto sales and vehicle liquidation more profitable for your dealership.
1Total amount returned to users from 2022 through May 1, 2025. 2Average profit share to users as of May 1, 2025. Not a guarantee of profits. 3Manheim covers the cost in the event a car does not sell in the traditional auction environment. 4Upside guarantee minimum price is the minimum price you receive when you sell the vehicle through the Upside marketplace. The minimum price is based on valuations, appraisal data and wholesale market conditions from Manheim and Kelley Blue Book. Plus, you review the minimum set price before you agree to sell. See full details, requirements, and any limitations at: Terms PDF.
Mike Maheras
Phillips Chevrolet
“Upside has single-handedly saved us hundreds of thousands of dollars.”
Mike Maheras
Phillips Chevrolet
Jim Farkas
Germain Motor Company
“It lowers our costs and every car sells. There's no stress. Upside takes care of everything.”
Jim Farkas
Germain Motor Company
Connections
Upside lives inside your vAuto platform so you can see your wholesale profit potential where you are already managing your inventory. Wholesale your Upside vehicles with a click of a button inside of Provision and ProfitTime GPS.
With appraisals you can trust from Kelley Blue Book® Instant Cash Offer and Upside’s guaranteed minimum wholesale price, you’ll always have a profitable exit strategy for every vehicle you
acquire.
Upside Direct inventory starts at 50% of MMR and is built for buyer success.
Get clear CRs on fresh inventory available 7 days a week.
Upside FAQs
Is Upside part of the vAuto suite?
Yes. Upside complements other vAuto tools like Stockwave for a full-spectrum inventory strategy.
How does AI enhance Upside’s wholesale profit-sharing model?
Upside uses AI to predict optimal sale timing and pricing, maximizing seller returns through data-driven insights.
Request a demo
See how Upside helps you up your wholesale game. Sit down with a product specialist to identify vehicles in your inventory that would give you more profit if sent to Upside instead of retail.
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