Vehicle merchandising can consume hours each day, yet incomplete photos, missing equipment and overlooked vehicle history can still cost dealerships shopper attention.
In this Car Dealership Guy Industry Spotlight, Sam D’Arc talks with Shawn Dennis, marketing director at Ron Marhofer Auto Family, and Patrick Janes, AVP of Inventory Solutions at vAuto, about how AI and automation are changing the merchandising process. They explore why properly priced vehicles can still struggle online, how dealerships can apply a consistent merchandising strategy across every listing, and where dealer expertise remains essential to telling each vehicle’s story.
Watch the conversation to learn how dealers can reduce repetitive work, improve listing quality and spend more time highlighting the details that matter to shoppers.
