Rethinking Vehicle Merchandising and it's Measurement | vAuto Video Podcast
In this episode of the vAuto podcast, Nathan Fox, vAuto AVP Operations, Merchandising Software, outlines an opportunity gap for dealers with the VDPs on their online vehicle listings. Fox explains that while dealers have successfully optimized listings for SRPs, their VDPs have not kept pace with consumer expectations. Fox shares how dealers should think differently about the VDP experiences they offer consumers and the steps they can take to improve VDP engagement and relevance. Fox also describes a new metric that can help dealers measuring their merchandising success beyond the SRP/VDP counts they use today.