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A Sneak Preview of Dale Pollak’s New Book, Invested

In this vAuto podcast, vAuto founder and Cox Automotive Executive Vice President, Dale Pollak shares a sneak peek of his new book, Invested: The New Science, Strategy and System of Used Vehicle Investment Management. Pollak shares:

Why he believes market conditions now require dealers to adopt investment management principles to contend with higher vehicle costs and declining front-end grosses.

How the book gives dealers a way to establish strategic, investment-minded objectives for vehicle acquisition, appraising and pricing.

Where he thinks the market will head in 2025 (hint: mostly favorable, with some uncertainty).

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak