It didn't used to be possible for dealers to know every used vehicle's investment, or its optimal pricing strategy. Without this knowledge, dealers typically applied a one-size-fits-all approach to pricing used vehicles. Every vehicle effectively got the same treatment—
start at a specific mark-up or Price to Market range and reduce price as the vehicle ages.
Today, with data-driven investment value insights for every vehicle, dealers can price each vehicle to optimize its return. They know the cars that need to be priced aggressively, and they know the cars that can command a higher-profit price position. Discover how dealers apply investment value insights to retail more cars and restore the profitability of their used vehicle departments.
- Randy Kobat, VP Inventory Management Solutions