Merchandising Archives | vAuto

Case Study

Why Hello Auto Uses Intelligent Promotion

Video

Don’t Let Historic New Vehicle Troubles Haunt You Today

This webinar, “Don’t Let Historic New Vehicle Troubles Haunt You Today” presented by Bethany Johnson and Alicia Rudowyj, gives you the tools to work smarter, not harder, in this new era of new vehicle incentives. Get best practices from top-performing dealers and the tools they use to help you accurately and efficiently apply the right […]

Cheat Sheet

Uncover the Full Value of Your Used Cars

Your digital merchandising plays an essential role in influencing car shoppers’ decision to buy. Each car has a different history, set of features and state of condition. Here’s how your VDPs should show that the value of your cars matches – or exceeds – your asking price. Ensure you highlight each used car’s unique value […]

Cheat Sheet

Engage Your Customers Online the Way They Want

Car shoppers do most of their research online. But if your VDPs are optimized for an algorithm and not for your customers, then you reduce your chance of making the sale. Ditch ancient practices like unedited photos, wordy descriptions and all caps phrases. Instead, use these tactics to give shoppers the info they need to […]

Cheat Sheet

How to combat new car pain with Autotrader + vAuto

The new car side of your business has likely seen big swings in the past several years. Supply became tight, driving up prices – and your profits – to unprecedented levels. This means you’re about to return to old norms. Keep up the strength and profitability of your new car business. There’s a proven way […]

Blog Post

Automotive Merchandising Trends: What Dealers Need to Know | vAuto

DRIVING SUCCESS IN 2024: MERCHANDISING STRATEGIES FOR DEALERSHIPS The last few years have been a wild ride for the auto market, with unprecedented profits and unpredictable swings. While it’s been a story of extremes, 2024 will start to bring normalcy back to our industry. New car inventory is on the rise, which is expected to […]