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Online Merchandising Is More Important Than Ever To Capture Today’s Car Buyers

Online Merchandising Is More Important Than Ever To Capture Today’s Car Buyers

The post Online Merchandising Is More Important Than Ever To Capture Today’s Car Buyers appeared first on vAuto.

Video

iRecon and vAuto Merchandising Boost ROI Video 3 | vAuto

Video

iRecon and vAuto Merchandising Boost ROI Video 2 | vAuto

Blog Post

Tax Refund Season Is Affecting Used Car Prices | vAuto

Now that spring has officially sprung, we’re all eager to know what will happen with used car price trends. Will we finally start t o see used car prices rising? Or will we continue to see them fall? Of course, the retail market is kind of like the weather itself, with lots of ups and […]

Elevate Your Vehicle Merchandising to Meet Shopper Expectations | vAuto

Photos alone don’t tell the story today’s vehicle shoppers want to understand about your vehicles. That’s a take-away from recent research into consumers’ vehicle purchase processes. In this episode of the vAuto podcast, Nathan Fox, AVP Operations, Merchandising at Cox Automotive and vAuto, distills key research findings and insights to help dealers give shoppers a […]

Blog Post

A Familiar Monthly Ritual that Dealers Should Recognize and Repair

Let’s see if the following scenario sounds familiar: In the final days of a month, a used vehicle manager gets worried about meeting their monthly sales goal. The current month’s sales might be three, five, seven or 10 units behind the goal. The manager’s worried that he/she will miss the target and miss out on […]

Blog Post

An Earlier End to Our Unusual Spring Sales Bounce?

If there’s one thing that might define of how this year’s spring compares to prior years, it might be that everything’s arriving sooner than expected. My friends in the Chicago area report that early spring flowers have already arrived, roughly two to three weeks before they typically appear. There’s worry there that fruit tree blossoms […]

Blog Post

A Closer Look at an Uncertain, Unpredictable Used Vehicle Market

My phone’s been buzzing off the hook in the past week as dealers are almost single-mindedly asking the same question: Where’s the used vehicle market headed? The calls and questions moved from sporadic to a seemingly steady stream in the past week. Why? Well, the collapse of Silicon Valley Bank, and the shudders the bank’s […]

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