Webinar: Faster, Smarter – Tell Better Vehicle Stories with AI Automation

Your customers shop online, and often choose their vehicle, before they ever step into your dealership. Join vAuto for a live webinar based on our most talked-about vAuto Summit session. You’ll see how Advanced Backgrounding and Bulk Gen AI descriptions help your inventory stand out, get found, and get clicked, and how to try the newest tools in Test Drive. Reserve your spot to learn practical ways to merchandise more vehicles in less time. 

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Join Us for Merchandising
with AI

Wednesday, Dec 9th, 2026
3:00 pm – 3:45 pm EST

Wednesday, Dec 16th, 2026
3:00 pm – 3:45 pm EST
Hosted via GoToWebinar

Why You Should Attend

Merchandising has to do the selling when no salesperson is in the room. Learn how vAuto helps you present every vehicle with confidence and keep up with how shoppers search today.

Boost Performance

See how cleaner photos, richer descriptions, and smarter listings help your vehicles earn more attention and engagement on the search results page.

Save Time at Scale

Learn how automation takes the manual work out of photo cleanup and description writing, so your team can merchandise more vehicles, faster, without sacrificing quality.

Get a First Look

See Bulk Gen AI descriptions and the newest merchandising tools in Test Drive, and learn how to start using them in your store.

Your Speaker

Lead Performance Manager, vAuto

Chris Moyer is a Lead Performance Manager with Cox Automotive’s vAuto team, bringing nearly three decades of automotive experience and extensive knowledge of dealership operations, inventory management, merchandising, performance strategy, and technology adoption. He partners with dealership leaders to translate business challenges and performance data into actionable strategies that improve processes, profitability, product utilization, and customer outcomes.

Chris regularly develops and delivers workshops, training content, and virtual advisory events. His recent presentation topics include advanced merchandising, AI automation, OEM build data, and emerging technologies that help dealerships create more efficient and accurate workflows. He is also recognized for mentoring others, strengthening cross-functional collaboration, and helping clients make complex technology easier to understand and apply.

Workshop Topics

Unlock more value from vAuto through practical insights and collaborative learning.

Develop smarter sourcing strategies using vAuto’s AI-powered acquisition tools, with Vehicle Journey insights and Cox Automotive Navigator connecting data across systems to help you win more trades and stock the right vehicles.

Improve appraisal accuracy and pricing decisions using vAuto’s market data and Common Problems insights to identify risks, reduce guesswork, and drive stronger profitability.

Enhance vehicle listings with vAuto’s AI merchandising tools while using Vehicle Journey insights to showcase a more complete vehicle story and improve visibility and shopper engagement.

Use vAuto reporting tools, KPI dashboards, and AI Assistant to surface insights, prioritize actions, and drive faster, more informed inventory decisions.

Increase adoption of key innovations like AI Assistant, Common Problems, Vehicle Journey, and Cox Automotive Navigator to drive consistent usage, connected workflows, and measurable results.

Streamline operations with AI Assistant and Cox Automotive Navigator to connect workflows across acquisition, pricing, and merchandising and move faster from insight to action.

Learn how market data and inventory intelligence guide acquisition, pricing, and merchandising decisions in today’s automotive landscape.

Develop smarter sourcing strategies using vAuto’s AI-powered acquisition tools, with Vehicle Journey insights and Cox Automotive Navigator connecting data across systems to help you win more trades and stock the right vehicles.

Improve appraisal accuracy and pricing decisions using vAuto’s market data and Common Problems insights to identify risks, reduce guesswork, and drive stronger profitability.

Enhance vehicle listings with vAuto’s AI merchandising tools while using Vehicle Journey insights to showcase a more complete vehicle story and improve visibility and shopper engagement.

Use vAuto reporting tools, KPI dashboards, and AI Assistant to surface insights, prioritize actions, and drive faster, more informed inventory decisions.

Increase adoption of key innovations like AI Assistant, Common Problems, Vehicle Journey, and Cox Automotive Navigator to drive consistent usage, connected workflows, and measurable results.

Streamline operations with AI Assistant and Cox Automotive Navigator to connect workflows across acquisition, pricing, and merchandising and move faster from insight to action.

Learn how market data and inventory intelligence guide acquisition, pricing, and merchandising decisions in today’s automotive landscape.

                  Dealer check-in, registration, continental breakfast

Under the Hood: How Innovation Drives Dealer Performance

Discover how vAuto’s new AI-driven innovation helps dealers drive accountability, efficiency and decision-making consistency across all stages of inventory management.

Speakers: Patrick Janes and Shel Ogasawara

(10:05-11:05 a.m., 11:15-12:15 p.m., 12:15-1:25 p.m. (lunch in room)

Get Sharp: Buy the Right Cars for the Right Money

Elevate your acquisition and appraising strategies to consistently source more of the right vehicles across all channels. See how AI-powered tools and dealer-tested best practices help you win more trades using real-time customer, market and pricing signals; establish channel-specific goals to mine your service drive data and other channels for inventory; increase the accuracy and consistency of appraisals through strategic frameworks that drive performance accountability.

Speaker: Dan Clinton

 Faster, Smarter: Tell Better Vehicle Stories with AI

Turn your vehicle listings and merchandising into a competitive superpower with AI-enabled tools that save time and help you properly tell each vehicle’s story. See how to improve your listing quality, photography and online presence to maximize VDP traffic; use AI-generated descriptions to promote vehicle-specific value; benchmark your merchandising with a new merchandising scorecard.

Speaker: Chris Prodromides

KPI Command Center: Power Up Your Group-Wide Performance

When individual stores operate in synch, you win. Get a closer, instant view of rooftop- and group-level KPIs to drive better daily decisions at the desk level; drive greater efficiency with AI-driven insights; track performance through new KPI-rich dashboards that reveal how your teams handle each vehicle’s lifecycle; drive greater accountability to achieve group- and store-level objectives.

Speaker: Dan Winchester

Agenda

Dealer check-in, registration, continental breakfast

From Here to There: Scaling Multi-Channel Acquisition with AI, Automation 

Get set for a view of how new technologies and tools help you scale your people and process to proactively engage more customers with vehicles you need, make more compelling offers on their vehicles and close more deals. Bonus: This session delivers a sneak peek at the AI-powered automation that will help individual dealers turn inventory acquisition a critical competitive advantage.

(10:05-11:05 a.m., 11:15-12:15 p.m., 12:15-1:25 p.m. (lunch in room)

Get Sharp: Increasing Your Appraisal Efficiency, Effectiveness

Missed trades are the bane of every dealer, and they’re especially problematic today when almost every customer already has an offer. This session gives you a blueprint to turn your appraisal process into a source of strength, helping you reduce the number of missed opportunities, improve the accuracy and strength of every offer, achieve more process consistency and accountability among appraisers and drive appraisal success in every acquisition channel.

Speaker: John Hyland

Faster, Smarter Merchandising: Tell Better Vehicle Stories with AI

Turn your vehicle listings and merchandising into a competitive superpower with AI-enabled tools that save time and help you properly tell each vehicle’s story. See how to improve your listing quality, photography and online presence to maximize VDP traffic; use AI-generated desciptions to promote vehicle-specific value; benchmark your merchandising with a new merchandising scorecard.

Speaker: Kyle Rivera

KPI Command Center: New Ways to Know Your Numbers 

Dealership performance data works best when it’s easy to access and helps you spot process issues before they become chronic problems. This workshop details new reports that give you a clearer view of mission-critical KPIs to help you sharpen process accountability and team performance across new and used vehicle operations. Bring your laptops to instantly gauge how the decisions that drive operations meet or exceed your strategic expectations.  

Speaker: Mark Hoegler

Do More with vAuto

Whether you oversee acquisition, inventory management, merchandising, or dealership operations, the vAuto Masterclass Workshops will give you the tools, resources, and know-how to help your teams maximize the value of your vAuto solutions.

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