vAuto Philosophy

The Internet has changed the used car business forever. But with this change comes opportunity. The opportunity to embrace this reality, leave behind old habits and make every decision with data and insight from your live market. The opportunity to manage your inventory completely and objectively, as the investment portfolio that it is. The opportunity to emerge as a new kind of dealership — fast, lean and poised for success today and well into the future.

As buyers are empowered online with choice and information, old methods for stocking, appraising, pricing and merchandising have become less effective everyday. But many dealerships nationwide are finding success with a new approach to these management functions. This approach — Velocity Management — may vary in practice from dealer to dealer, but it begins with these basic principles:

A Live Market View trumps a historical view. 

Base every decision on what’s actually happening in the market up to the minute. Understand buyer preferences all the way down to trim and equipment. And don’t let your historical core block your path to future success.

Used inventory is a capital investment that returns more as it turns more.

True profitability is measured across your whole inventory. You can’t pay the bills with per vehicle gross. Managing for consistently fast turn will always increase your total gross more effectively than trying to get every last dollar on every last car. 

The used vehicle department is the Internet department.

With today’s buyer, your presence online is more important than your physical frontline. Ranking high on price. Looking sharp. Sounding persuasive. Today, all this starts — and often ends — on a search results page.

Velocity Management is already proving to be the path to success in today’s used car market. And vAuto is the only company that delivers everything a dealer needs to practice it. Our software. Our training and consultation. Our community forum of dealers overcoming the same challenges in the trenches every day. All are designed to help a dealership transform into the kind of operation that will thrive in today’s used car world.