Using shopper psychology to sharpen your merchandising | vAuto
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Consumers increasingly want richer digital experiences to make their purchasing decisions online and the car business is no exception. If a dealer's merchandising fails to deliver the information, transparency, and trust digital shoppers need, consumers are less likely to buy from that dealer. Discover how to enhance your merchandising strategies with attention-grabbing promotions and immersive VDP storytelling to win car shoppers' business online.