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Winning Today’s Zero-Sum Car Game

If you’re watching your new car front-end grosses continue to evaporate while you depend on uncertain “below the line” factory dollars to put your dealership in the black, this webinar will change the way you do business. Learn three key tactics you can start using today to drive performance. Brian Finkelmeyer, vAuto’s senior director of business development for ConquestTM, will show you how to reframe your market, sell faster and sharpen your online game to improve your bottom line.

About the Author

Brian Finkelmeyer serves as the senior director of new car solutions at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive trade publications. His topics focus on the importance of increasing new vehicle inventory turn by having the proper inventory mix, strategically pricing based on age and supply, and maximizing the effectiveness of dealers' marketing investment.

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