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Ensure Your Vehicle Merchandising Meets Customer Expectations

In this vAuto podcast episode, Nathan Fox, Senior Director of Business Development at vAuto, discusses changing car shopper preferences and their impact on the ways dealers merchandise vehicles. Nathan shares how more immersive, transparent content helps dealers capture shopper interest and drive the vehicle buying decisions that increasingly occur online. Nathan also details how new technology helps dealers efficiently reshape their online merchandising strategies to provide the confidence that customers require to earn their business.

About the Author

As Cox Automotive's AVP of Strategy and Operations at vAuto, Nathan Fox spearheads the strategic development of merchandising, reconditioning, and wholesale acquisition solutions. With a focus on implementing vAuto's Variable Management philosophy, Nathan aids dealers in optimizing ROI for used car inventory. Drawing from over a decade in the consumer-packaged goods industry, including roles at Procter & Gamble and Kimberly-Clark, Nathan brings a CPG-informed perspective to auto retail merchandising. He is a graduate of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox