In the spring of 2016, a watershed moment occurred in the used car industry. The event wasn’t recognized at the time, but it’s having a profound impact on dealers today, and it inspired Dale Pollak to write his newest book. In this episode of the vAuto Podcast, Dale provides a sneak peek at “Gross Deception: A Tale of Shifting Markets, Shrinking Margins & the New Truth of Used Car Profitability.” He also reveals how the book can help dealers succeed in a margin-compressed environment by adopting an investment-minded approach.

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