Skip to main content
    • Used Car Inventory Management

          • vAuto’s ProfitTime GPS is the industry’s only solution that brings data-driven insights about each vehicles value to every retail pricing and every sourcing decision you make — in every channel you make them.

            View software solution

          • vAuto’s Provision inventory management software uses vAuto’s Live Market View to help used car dealers stock, appraise, price and list more precisely than their competitors.

            View software solution

          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • New Car Inventory Management

          • Conquest gives you a Live Market View of new car inventory in real time, resulting in better new car strategies.

            View software solution

          • vAuto’s New Car Inventory Management Solution

          • Utilizing Conquest’s powerful insights improves your competitive advantage and helps you maximize profitability and increase sales

            Strategic New Vehicle Inventory Management

    • Wholesale Strategy

          • vAuto’s Stockwave wholesale sourcing software gives you access to vehicles from 300+ marketplaces with the most accurate, up-to-the-minute Live Market View of today’s used car values and pricing.

            View software solution

          • The proven way to profit at wholesale.

            View software solution

          • Stockwave: Propel Your Used Car Success

          • Whether you’re looking to find more cars or find the right cars at wholesale auctions, Stockwave delivers live market data you can’t get anywhere else.

            More About Stockwave

    • Merchandising

          • Intelligent Promotion allows your dealership to merchandise more efficiently with attention-grabbing VDP content and promotions you can scale across your inventory.

            View software solution

          • SnapLot 360 allows you to deliver on the transparency shoppers demand by giving them the full 360-degree picture of any vehicle they’re considering.

            View software solution

          • With this eBook, learn how your customers shop online and what they want to see, how you can tailor your merchandising approach to give them a digital shopping experience that is not only better but more influential.

            Download the ebook

    • Reconditioning

          • iRecon reconditioning software allows your dealership to efficiently communicate with reconditioning partners, reduce holding costs and get vehicles in front of customers sooner.

            See software solution

          • See what repairing your recon can do for your profits

          • Building a more efficient process with iRecon can help increase your ROI. Use this calculator and see how much additional profit you could expect each month.

            Recon ROI Calculator

    • By Department
          • Used Car Inventory

          • Managing inventory is a matter of making sure every decision makes money for your dealership. Provision® helps decision-making look easy, increasing efficiency and turn even in the toughest times.

            Read more

          • New Car Inventory

          • Many dealers feel like their inventory — and their success — is limited. Dealers who use Conquest™ feel differently and have as much as a 39% increase in new car sales to show for it.

            Read more

          • Wholesale Sourcing

          • Battling a more challenging auction environment than ever, many dealers come home with cars that don’t gross. Dealers who use Stockwave are seeing as much as a 40% increase in gross profit.

            Read more

  • Connections
  • Learning Center
    • Our Approach
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Performance Management
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Live Market View
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Technical Support
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Training
          • Ongoing Training and Webinar Opportunities

          • vAuto offers on-going training and webinars each month for our dealers. Check out our upcoming schedule and register today!

            Training

            Webinars

    • Leadership
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • FAQ
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

    • Careers
          • How to Grow Inventory when Supply is Down, Q4 2023 Live Market View Report

          • While supply remains low, consumer demand is still high. That means you need to source creatively to stock the cars your customers want. Watch Derek and Patrick discuss how multi-channel sourcing is the key to finding inventory. They also cover how the end of the UAW strike will ignite the new car market, creating an uptick in trade opportunities.

            Watch video

  • Request Demo
  • 877-828-8614  |  Contact Us
  • Client Login

Rethinking Vehicle Merchandising and its Measurement | vAuto Video Podcast

Published Date
Author Nathan Fox

In this episode of the vAuto podcast, Nathan Fox, vAuto AVP Operations, Merchandising Software, outlines an opportunity gap for dealers with the VDPs on their online vehicle listings. Fox explains that while dealers have successfully optimized listings for SRPs, their VDPs have not kept pace with consumer expectations. Fox shares how dealers should think differently about the VDP experiences they offer consumers and the steps they can take to improve VDP engagement and relevance. Fox also describes a new metric that can help dealers measuring their merchandising success beyond the SRP/VDP counts they use today.

About the Author

As Cox Automotive's AVP of Strategy and Operations at vAuto, Nathan Fox spearheads the strategic development of merchandising, reconditioning, and wholesale acquisition solutions. With a focus on implementing vAuto's Variable Management philosophy, Nathan aids dealers in optimizing ROI for used car inventory. Drawing from over a decade in the consumer-packaged goods industry, including roles at Procter & Gamble and Kimberly-Clark, Nathan brings a CPG-informed perspective to auto retail merchandising. He is a graduate of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox
Follow on Linkedin Visit Website More Content by Nathan Fox