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Fall Expo 2021 Replay | Evolving Consumer Behavior, Photos are No Longer Enough | vAuto

Car shopper behavior is rapidly evolving and decision-making is moving online. This shift has elevated customer expectations for online listings, with traditional photo merchandising no longer being enough. Learn how 360-degree spin technology can help your dealership efficiently reshape their online merchandising strategies to provide the confidence customers require to earn their business.

About the Author

Nathan Fox is Senior Director of Business Development for Cox Automotive’s Inventory Management Solutions brands which include vAuto and Kelley Blue Book Instant Cash Offer. In this role, Nathan leads the development of all inventory merchandising solutions. His primary focus is helping dealerships grow their business by having all the data and tools they need to ensure their inventory investments pay off. Prior to joining Cox Automotive, Nathan spent more than ten years in the consumer packaged goods industry working for organizations such as Procter & Gamble and Kimberly-Clark. His CPG experience firmly shapes his approach to merchandising in the auto retail space. Nathan attended the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Profile Photo of Nathan Fox