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A Sneak Peek At My Fourth Book—Like I See It

I don’t normally use this blog for promotional purposes.

But I hope you’ll forgive this one-time policy suspension to plug the upcoming publication of my fourth book, Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive.

Like any author, I’m awaiting the official release date of next Tuesday, Oct. 17, with a mix of anticipation, excitement and fear. You just never know how your work will hold up, particularly when your intended readers are dealers, OEMs and other sharp-minded retail automotive professionals.

I recently sat down with David Pyle of Cox Automotive to talk about Like I See It. The video below captures our conversation and offers a sneak peek at some of the ideas and topics I address in the book, which I undertook to help our industry face a challenged and somewhat uncertain future.

I hope that you’ll watch the video, and that you’ll add Like I See It to your reading list.

Thank you.

 

The post A Sneak Peek At My Fourth Book—Like I See It appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

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