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A Sneak Peek At My Fourth Book—Like I See It

I don’t normally use this blog for promotional purposes.

But I hope you’ll forgive this one-time policy suspension to plug the upcoming publication of my fourth book, Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive.

Like any author, I’m awaiting the official release date of next Tuesday, Oct. 17, with a mix of anticipation, excitement and fear. You just never know how your work will hold up, particularly when your intended readers are dealers, OEMs and other sharp-minded retail automotive professionals.

I recently sat down with David Pyle of Cox Automotive to talk about Like I See It. The video below captures our conversation and offers a sneak peek at some of the ideas and topics I address in the book, which I undertook to help our industry face a challenged and somewhat uncertain future.

I hope that you’ll watch the video, and that you’ll add Like I See It to your reading list.

Thank you.


The post A Sneak Peek At My Fourth Book—Like I See It appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

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