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Why It’s Time for ProfitTime

On this episode of the vAuto Podcast, Dale Pollak, founder of vAuto, discusses the origins of Provision ProfitTime™, the game-changing method that measures a vehicle’s value based on its profit potential, not how long it’s been on the lot. Dale also explains how ProfitTime can help you optimize your business and price every car competitively.


About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime™, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

Profile Photo of Dale Pollak