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ProfitTime’s Role in the Current Pandemic

 

In this vAuto podcast episode, host Lance Helgeson and vAuto founder Dale Pollak discuss the value ProfitTime can bring to dealers as they work to liquidate inventory in the current COVID-19 crisis. Dale cautions that the urgency dealers apply to retailing vehicles to improve their cash position should not neglect a vehicle’s investment value. Dale also shares his best practice suggestions for right-sizing inventory and setting investment value-based pricing strategies in today’s more volatile market conditions.

 
 
 

 

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak