The car industry is at a tipping point. Sales growth has plateaued, and the effects of shrinking margins are setting in. Dealers need to find new ways to succeed.

So says Dale Pollak, founder of vAuto and executive vice president of Cox Automotive, in his new book, “Like I See It.” Dale sat down with David Pyle, senior vice president of enterprise dealer partnerships at Cox Automotive, to discuss his vision for the future of the car industry.

Watch the interview to learn a few lessons from Dale’s latest book:

  • What it takes to leverage technology most effectively
  • How to improve efficiency by better managing human capital
  • Why it’s essential for dealers to find what differentiates them from the competition

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