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Dissecting The Elements Of Velocity Down Under

I’m excited to embark tomorrow on a very unique trip.

I’ll be spending two weeks in Australia, helping dealers there better understand the Velocity Method of Management, and how they can use it to increase their used vehicle sales and performance.

Interestingly, the challenges and opportunities that margin compression brings to the car business are not unique to dealers in the United States. Technology-driven efficiency and transparency know no bounds, and Australian dealers are hungry for perspectives on how to thrive in a market that is highly competitive, less forgiving and more volatile than ever.

We are expecting more than 500 dealers at engagements in Brisbane, Melbourne and Sydney. Each dealer is paying $100 to attend, and the collected fees will go to a local charity.

At each event, I’ll be joined and supported by representatives from Cox Automotive’s Australian businesses, CarsGuide.com.au, Dealer Solutions, Manheim and SellMyCar.

I’ve never been to Australia. I’ve always been curious about its culture and people—thanks largely to the positive experiences I’ve had meeting Aussies here over the years.

I look forward to gaining a deeper understanding of the car business from Down Under dealers, and I’ll be sure to share my take-aways from the trip here.

The post Dissecting The Elements Of Velocity Down Under appeared first on Dale Pollak.

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

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