Kim Imparato

As you investigate the possibility of attending NADA in San Francisco this year, you might be questioning the benefits of attending. Maybe you’d like to attend, but you don’t know how to present a solid case to dealership management. Maybe you’re concerned about your time away from the office or justifying the cost of traveling to San Francisco.

Over the years, I have attended plenty of NADA Conventions, and the experience and knowledge gained continues to be unique and compelling. There is a lot more to experience than just great food and the ocean views that San Francisco has to offer.

When speaking with other automotive dealers, they consistently tell me that the professional development that comes from attending is just as important as the tips, strategies and solutions for the dealership. Not only do they have the chance to meet and learn from more seasoned professionals in the sessions, but they also learn a great deal from simply meeting and networking with colleagues.

I put together a list of the top 8 reasons that dealers have cited as reasons they’re attending NADA 2019 in San Francisco.

  1. Exposure to emerging trends in the automotive industry
  2. Opportunity to learn from peers
  3. Investigate the latest tech solutions for your dealership
  4. Learn what the competition is doing
  5. Build a stronger network as a resource
  6. Attend workshops and educational trends
  7. Identify industry challenges on the horizon
  8. Inspiration

If you are attending, I’ll be at the vAuto booth (#1620S) this year. I look forward to another great year at NADA with everyone!

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