Brian Finkelmeyer

Brian Finkelmeyer, senior director of new car strategies, shares his thoughts on how dealers can approach their new vehicle investments to overcome the impacts from the pandemic in his May 2020 article published on

In his article, “Car Dealers Play COVID-19 Inventory Roulette,” Brian references a recent inventory analysis from vAuto and shares two different perspectives on whether dealers should accept new vehicles into their inventory.

He also shares six important reasons why new car dealers should be optimistic about the revival of new car sales.

The full article can be found on WardsAuto here.

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