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A Sneak Peek at Dale Pollak’s Newest Book

In the spring of 2016, a watershed moment occurred in the used car industry. The event wasn’t recognized at the time, but it’s having a profound impact on dealers today, and it inspired Dale Pollak to write his newest book. In this episode of the vAuto Podcast, Dale provides a sneak peek at “Gross Deception: A Tale of Shifting Markets, Shrinking Margins & the New Truth of Used Car Profitability.” He also reveals how the book can help dealers succeed in a margin-compressed environment by adopting an investment-minded approach.

 

About the Author

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, ProfitTime GPS, debuted in 2021 and helps dealers move beyond Velocity to a Variable Management strategy for optimizing the ROI for their used vehicle investments. The innovation, built on the breadth and depth of inventory data science at Cox Automotive, extends vAuto as the premier inventory management solution provider for franchise and independent dealers, serving more than 14,000 dealers. Dale has authored six books that showcase his perspective and thought leadership for the retail automotive industry. He published his latest book, “Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business,” in 2022.

Profile Photo of Dale Pollak