Franchise Used Pricing
Has this ever happened to you?
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It happens every Saturday.
Some customer has finally done enough research to show up on your lot.
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You have to stop your walk-in from walking out …
After all, they have all your competitors’ cars and pricing at their fingertips.
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… so you make the desperate discount …
Could be $500 … could be $1,000 …
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… and they drive away with your money.
Because that’s what happens if you want to close a deal in today’s market.
The problem isn’t transparency … it’s that you’re not validating your price before you discount.
You’re not alone
This used car manager had the same struggles. Watch what happened.
Watch the video
Steven Sodikoff Steven Toyota, Harrisonburg, Virginia
