My Auto Auction Buys Come Back to Hurt Me | vAuto

You’re about to make a bid, but first you have to be sure.

You don’t want to be stuck with a dud, right?
So you put it to the test …

You check the book values and MMR before you make your move.
… and determine it’s a winner.

$200 under MMR? This is a money maker!
Two months later, you feel like a loser.

After this many discounts and spiffs, your profit’s long gone.

Turns out … book values are no match for market demand.

Cost per day:

30

According to NADA, the industry average for holding costs on new vehicles is $40 per day. We’ve reduced that to $30 to be ultraconservative.

Average days on lot:

56

Industry research shows that independent dealers hold cars for an average of 56 days as a result of uncompetitive pricing.

Lost operational expenses each month

Let us help you take back what you’ve lost

Talk to us about how real-time market data can change your numbers.

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