Turns out … book values are no match for market demand.

Calculate what you’re losing on your lot

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Cost per day:


According to NADA, the industry average for holding costs on new vehicles is $40 per day. We’ve reduced that to $30 to be ultraconservative.

Average days on lot:


Industry research shows that independent dealers hold cars for an average of 56 days as a result of uncompetitive pricing.

Lost operational expenses each month

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Talk to us about how real-time market data can change your numbers.
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