Roger Vidal

Vice President, Engineering & Inventory Software Solutions, Cox Automotive

Roger Vidal is vice president of engineering and inventory software solutions at Cox Automotive, where he focuses on realigning resources and processes for efficiencies, increasing product quality, improving technology platforms, and reducing the overall cost of development activities. Prior to joining Cox Automotive, Roger held executive leadership positions at CSC Healthcare, Siemens Healthineers, Xerox, Unisys, and most recently CDK Global, where he successfully led a global organization delivering software products across 32 countries. He was a frequent speaker on organizational leadership for the Siemens Middle Management courses, has been a mentor for top engineering talent, and has been involved with starting and sponsoring ERGs within organizations, positioning them as strategic initiatives for business growth. Roger earned an MBA in management information systems and a B.S. in electrical engineering from Lehigh University. In his spare time, he enjoys cultural travel, biking and soccer.