Product Overview

If showroom traffic seems slow, it's because the majority of today's used car buyers are shopping the Internet before even thinking about visiting the used car lot.

The Internet has changed the way consumers buy used vehicles. Today's car buyers can easily scout the online used car market to find the best value on the vehicle they want. They can also easily research the retail value of a vehicle they plan to trade in.

Without the ability to see the used car market through the same lens as your customers, your dealership may lose its edge over the competition.

The good news? vAuto's Pricing, Appraisal and Stocking tools are powered by a live market view that gives you a competitive advantage. With up-to-the-moment market information for every car on your lot, you'll keep the customer close by keeping the competition closer.

Leading dealers throughout the country have experienced increased showroom traffic and turn now that they can:

• View up-to-the-minute details on competing vehicles in their market
• Know if their car is hot or not
• Maximize profit without sacrificing turn
• Base decisions on the current market, not past performance on the lot
• Weigh every vehicle precisely against its competition

With vAuto, you'll make smarter decisions when pricing, appraising and stocking your used car inventory. You'll know exactly how to price each vehicle to attract more buyers than your competitors and sell your vehicles more profitably than ever before.

Pricing tool

When today's used car buyers comparison shop online, their Internet searches produce lists of dozens, if not hundreds, of similar vehicles in their area. Virtually overwhelmed by these results, customers rank the vehicles with the best value at the top of their list – and never even consider the rest.

To attract today's car buyers, dealers must compete effectively for a top spot on these customers' shopping lists. So the more you know about your direct competition, the more prepared you are to drive traffic to your showroom. vAuto's pricing tool lets you see exactly what you're competing against and where you rank against the competition so you can price every vehicle to maximize your turn without ever leaving a dollar on the table.

Appraisal tool

Traditionally, dealers have relied upon wholesale books to indicate when it makes sense to turn down a customer's trade and when to stretch to make a deal.

This leaves you guessing as to the likelihood of recuperating your costs in your retail market.

vAuto's appraisal tool is the first and only system that allows you to define a reality-based exit strategy that ensures an acceptable ROI. Know how the vehicles you appraise are performing in the current market. Know precisely how "stretching for the deal" will impact your store. And know how online sources may have affected your customers' perception of a "good deal."

The vAuto appraisal tool puts the live, local retail market in your sights to help you get into and out of a vehicle more profitably. In addition to bringing together traditional valuation sources, its one-of-a-kind features help you own each car right and close appraisals without gambling on your used vehicle profits.

Stocking tool

Until now, intuition and past experience have been the best indicators of a vehicle's likelihood to sell. So, most competitive stocking tools deliver historical data showing dealers which vehicles have performed well on their lot. However, by trending past performance, you're only seeing which types of deals tend to be closed or lost within your four walls. This can leave you guessing about the vehicles you've never stocked before.

vAuto's live market view helps you make inventory acquisition decisions with a clear picture of supply and demand in your own area. Know which vehicles are currently high or low in consumer demand and acquire new vehicles knowing how they are performing in the current market.