Pricing Powered by Reality

Features

  • vMax
    Never lose a dollar of gross profit. Know precisely how much more you can ask for a vehicle while maintaining your rank at the head of the pack.
  • Used Car Days Supply
    Determine if supply and demand are working in your favor with the most powerful number you've never had.
  • Pricing Targets
    Set a target pricing strategy to achieve turn or gross objectives.
  • Alerts
    Receive e-mail or text notifications to respond quickly when a vehicle falls outside your targeted price objective.
  • vRank
    See if you're positioned for the buyer's shopping list or the chopping block, with your vehicle ranked against its competition according to the best value.
  • Easy Control
    Green-light any vehicle to attract more buyers, and maximize gross with an interactive dashboard that shows its current performance in the market and lets you preview the effects of any price adjustments.
  • Competitive Set
    Study your rivals before you price a vehicle and identify direct competition according to the most relevant vehicle attributes and distance from you.
Pricing Tool

The majority of today's used car buyers are using the Internet to find the best values on the vehicles they want. Their searches can produce overwhelming lists of similar vehicles in their areas. To narrow these results, customers rank the vehicles with the best values at the top of their shopping lists — and never even consider the rest.

Knowing where you rank on those searches is essential to knowing whether you are competing effectively enough to make the buyers' shopping lists.

vAuto's Pricing Tool provides you with an evolutionary edge over the competition in your market. With its up-to-the-moment, market-specific competitive information for every car on your lot, you'll see how your vehicles stack up in the consumer's eye and know how to adjust your used car pricing to top buyers' lists. Get ready to become a SuperStore.

1st Industry

Used Car Days Supply

Many of the most successful dealers across the country who use vAuto when pricing vehicles are ranking higher on buyers' Internet searches and seeing their used vehicle showroom traffic increase. And for the first time ever, you can get used car days supply information for every car on your lot. See what's moving in your market and price to take advantage of it. Adding to our proven Appraisal and Stocking tools, the vAuto Pricing Tool will help you attract more buyers than the competition and sell vehicles more profitably than ever before.

See the power
of vAuto for yourself.

See how your pricing
stacks up to your competition